Viridian Financial Group Limited (VFGL), has today announced the acquisition of Queensland-based financial planning firm, Enlightened Financial Solutions (EFS).
Founded in 2007, EFS is a leading boutique wealth advisory firm focused on working with pre-retirees and retirees with complex finances.
Founder and Chief Executive Officer of Enlightened Financial Solutions, James Wortley said: “EFS is thrilled to be joining the Viridian Financial Group family. As a firm we are known for providing clear and trusted advice and I am extremely proud of the role our firm has played in supporting the financial needs of our clients.”
“Joining Viridian will allow us to continue to pursue our business growth strategy, while better supporting our existing clients by accessing cyber security technology and building on our digital advice engagement with clients,” Mr Wortley said.
EFS has a long history of innovation in the financial advice sector, having moved to a fee-for-service model over 10 years ago. The business was first in Australia to implement the use of video Statements of Advice (SoAs) which make it easier for clients to understand strategic financial advice.
Viridian Financial Group Joint Chief Executive Officer, Raamy Shahien said: “Our partnership with EFS aligns with our strategy of joining forces with the industry’s best advisers and advice firms. EFS is a fast-growing financial planning business with an innovative advice model and a culture that is closely aligned with Viridian’s.”
“We are particularly impressed by the innovations the EFS team has made with their digital SoAs and believe this closely aligns with our own aspirations”.
VFGL has long believed in the important role technology plays in making the advice process more efficient and affordable.
“Viridian’s commitment to ongoing investment in technology, specialist capabilities, and a focus on championing advice, will be highly attractive to many Australian advice firms looking for a partner to help grow their business and improve efficiency for clients,” Mr Shahien said.
Mr Shahien also reiterated that EFS would continue to operate under its own brand.
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